sábado, 11 de junio de 2011

NICOLA ZIADY INTERACTIVE MARKETING Y MEDIOS DE COMUNICACIÓN SOCIAL EN SALUD


Los nuevos medios Cotizaciones

"Si el contenido es el rey, a continuación, la conversión es la reina."
John Munsell, director general de Bizzuka
"Nuevo Marketing es acerca de las relaciones, no el medio."
Ben Grossman, fundador y jefe de estrategia de BiGMarK
"Mediante la creación de contenido atractivo, que puede convertirse en una celebridad."
Paul Gillin
"Nuestro jefe de los medios sociales es el cliente."
McDonald's
"Medios de Comunicación Social es de la gente! No se trata de su negocio. Adoptar medidas para la gente y la gente se proporcionan para usted. "
Matt Goulart
"Si usted está buscando la próxima gran cosa, y que está buscando en todos los demás, que está buscando en el lugar equivocado."
Mark Cuban, dueño de los Mavericks de Dallas
"Si el Ejército puede encontrar la manera de hacer una red social segura y derribar los silos y fomentar la solución informal de problemas dentro de una jerarquía rígida, seguramente su empresa puede."
Marcos Drapeau, fundador de Cheeky blog fresco
"Dejen de contar los aficionados, seguidores y suscriptores blog como tapas de botellas. Piensa, en cambio, acerca de lo que esperamos conseguir con ya través de la comunidad que realmente se preocupa por lo que estás haciendo. "
Naslund Ámbar, hoy los medios de comunicación social
"Si el contenido es el rey, a continuación, la conversión es la reina."
John Munsell, director general de Bizzuka
"La diferencia entre las relaciones públicas y medios de comunicación social es que la banda es acerca de la colocación, y los medios de comunicación social, se trata de llegar a ser, el ser y la mejora."
Chris Brogan, autor de "Agentes de confianza"
"Las noticias de última hora golpea los cables, se convierte en una conversación. Es sólo una cuestión de qué tan alto [el] volumen [de] que la conversación será ".
Doug Frisbie, de ventas de EE.UU. social nacional a motor encargado de los medios de Toyota
"La búsqueda es averiguar acerca de lo que la gente busca cuando entran en las palabras clave en su buscador favorito. los medios de comunicación social es lo que realmente están diciendo el uno al otro, sino que nos están diciendo lo que están buscando. Nosotros, como comerciantes, deben ser capaces de encajar todos juntos muy bien. "
Norma Elrod
"Hay una razón que sólo hay un Times Square y sólo uno en Las Vegas. No queremos que la natación en los anuncios. "
David Spark, Socialmedia.biz
"Hoy la gente no confía en las empresas.Una de las cosas que los vendedores quieren hacer es humanizar su marca. ¿Qué mejor manera de hacerlo que poner a una persona en vivo frente a ellos? "
Jackie Huba, autor
"Una persona de marketing debe preguntar siempre a una pregunta clave cuando se empieza a desarrollar una estrategia de medios de comunicación social: ¿cómo mucho caos puede manejar esta organización"
Gary Stein, vicepresidente de estrategia de munición de Marketing
"La encuesta de usuarios de Internet muestra que las recomendaciones de amigos son el motor más fiable detrás de las decisiones de compra. Ahora que el mercado es en gran parte sin explotar. Facebook y otras redes sociales puede permitir que eso suceda. "
Yuri Milner, los medios sociales de los inversores de Rusia
"Como principio general, la proporción más usuarios acerca de sí mismos, los otros más en la comunidad a aprender acerca de ellos y se identifican con ellos".
Matt Rodas, la escritura en medios de comunicación social de hoy
"Participar en lugar de vender ... El trabajo como co-creador, no un vendedor."
Tom HC Anderson, investigador de mercado
"Las acciones hablan más que las palabras. Las empresas deben actuar.Una vez la puerta a la conciencia social se abre, llevar el espíritu de su empresa a través de él para lograr cambios. "
Brian Solís, director de FutureWorks
"Tweets son el estándar gold de cucharadas. Un número creciente de periódicos se están convirtiendo sus cabeceras en todo a Twitter ".
Woody Lewis, asesor de medios de comunicación social a las organizaciones de noticias
"Ser el primero es un medio de edad, mientras que el punto es de los nuevos medios. Twitter y nunca se olvida. "
Mercedes Bunz
"Esto ya no es un truco. Así es como el pueblo estadounidense desea recibir sus noticias y quieres saber de nosotros. "
Nick Schaper, director de medios nuevos para la líder de la minoría John Boehner
"Si su estrategia social se basa en la publicidad en los medios de comunicación social, es probablemente mejor para aferrarse a su dinero."
Taddy Hall, director de operaciones de soluciones de Meteoro
"Los lapsos de atención sólo disminuirá a medida que la tecnología de la pereza razas y la expectativa de la entrega rápida solución."
James Gurd, comercio electrónico y consultor de marketing
"Twitter es un gran lugar para decirle al mundo lo que estás pensando antes de haber tenido la oportunidad de pensar en ello."
Chris Pirillo, blogger
"Nuevo Marketing es acerca de las relaciones, no el medio."
Ben Grossman, fundador de BiGMarK
"El móvil ya no es lo que puede hacer en su teléfono celular. Mobile es todo acerca de cómo hacer más, todo el tiempo. "
Mitch Joel, presidente de giro de la imagen
"Monitor de participar, y ser transparente, los cuales siempre han sido las claves del éxito en el espacio digital".
Lawrence Dallas, Levick Comunicaciones Estratégicas
"Twitter es como un trágico de la cadera club nocturno de Nueva York. Es una manera fresca, fácil de vinculación empresarial con los clientes en los medios de comunicación social. Sin embargo, la experiencia puede ser fuerte y lleno de gente. "
Bob Warfield, consejero delegado de Helpstream
"No digas nada en línea que usted no querría pegados en un cartel con su cara en ella."
Erin denunciar, manager de la comunidad germinador
"Twitter representa una colaboración colectiva que se manifiesta nuestra capacidad de conectar inconscientemente voces afines a través de las experiencias que nos mueven. Como tal, Twitter es un sismógrafo humano ".
Brian Solís, Director de FutureWorks
"Las redes sociales no son acerca de los sitios Web. Son las experiencias. "
Mike DiLorenzo, NHL sociales director de marketing de los medios de comunicación
"Medios de Comunicación Social se trata de la sociología y la psicología más que la tecnología".
Cerebro Solís Director de FutureWorks
"La única manera de apagar un incendio social-los medios de comunicación es con el agua-los medios de comunicación social."
Ramón De León, socio director de seis tiendas de Domino's en Chicago

Una universidad japonesa ofrece doctorado en cómics y 'anime' - Entretenimiento - CNNMéxico.com

Una universidad japonesa ofrece doctorado en cómics y 'anime'

Martes, 07 de junio de 2011 a las 18:47
La Universidad Kyoto Seika ofrece un programa de posgrado en 'anime' y 'mangas', tradicionales técnicas de dibujo y animación japonesas (Getty Images).
La Universidad Kyoto Seika ofrece un programa de posgrado en 'anime' y 'mangas', tradicionales técnicas de dibujo y animación japonesas (Getty Images).

Una universidad japonesa ofrece doctorado en cómics y 'anime' - Entretenimiento - CNNMéxico.com

Shooting Down Addiction



A new breed of vaccines aims to wean users off cocaine.

By Thomas Kosten | June 1, 2011
 
 Jon Krause
 
Joe Clarke* has lived a tough life. Almost 50 years old, he’s used cocaine for more than half his life, and his habit has brought with it the ills that plague many drug addicts: depression, recurrent pneumonias, family disruption, unemployment, and repeated arrest and imprisonment as a result of illegal behavior. As soon as Joe made money—usually from selling drugs, robbery, shoplifting, or pimping out his various girlfriends—his addiction would rob him of it. He would sometimes spend several hundred dollars a day on cocaine. His life was a constant hustle of getting together enough money to support his addiction, while trying to avoid arrest for his illegal activities.
About 20 years ago, Joe switched from snorting coke to smoking crack and was shortly thereafter sentenced to several years in prison for a drug-related felony. It was his longest break from cocaine, but he relapsed into regular use just three months after being released. He had tried a number of times to kick his habit.
Then last year he heard about a new cocaine vaccine being tested in clinical trials. Joe sought treatment, because he felt “too old to still be using cocaine,” and the trial seemed “like a medical cure” that would help him “get my life back.”
The vaccine consists of molecules of cocaine covalently bonded to a large carrier protein, namely a recombinant cholera toxin B subunit (which is harmless in isolation from the natural molecule’s toxic A subunit). The carrier choice was dictated by the knowledge that a cholera vaccine made from this subunit has been administered to millions of people without any adverse effects, and by the fact that Americans are rarely exposed to or vaccinated against cholera, so most would likely mount a new and robust immune response to this protein and the attached cocaine molecule.
After intramuscular injection, the vaccine enters the bloodstream and triggers plasma cells to produce antibodies to the cocaine molecule as a component of the immunogenic cholera protein. This creates an army of antibodies that can latch onto free cocaine molecules in the bloodstream and, because they are too bulky to fit through tight junctions in blood vessels, prevent the drug from leaving the circulatory system and entering tissues and organs.
Most importantly, tiny cocaine molecules bound to big antibodies can no longer cross the blood-brain barrier into the brain, where they would ordinarily block dopamine-transport receptors and cause the buildup of dopamine that users perceive as a “high.” Cocaine that is kept from reaching its “target” in the brain is prevented from triggering reward sensations. With continued, regular booster vaccinations, necessary because the antibody titer declines steeply about 3 months after reaching peak levels, the bonds of addiction may be loosened, giving addicts a stab at kicking their habit altogether.
Last November Joe enrolled in a double-blind, randomized, placebo-controlled cocaine vaccine trial that is in one of the final stages of testing before receiving US Food and Drug Administration approval.
His life was a constant hustle of getting together enough money to support his addiction, while trying to avoid arrest for his illegal activities.
Cocaine dependence has no FDA-approved pharmacotherapies, in contrast to heroin addiction, which is treated with synthetic opiates like methadone or buprenorphine. For cocaine addicts the standard of care is outpatient behavior-modification treatment, but unfortunately such programs do not have a good track record of establishing long-term abstinence. The elusive key to helping coke addicts stamp out their dependency is finding a way to make short-term abstinence stick. For many suffering from debilitating cocaine addictions, a vaccine may be Joe’s last hope for weaning himself off the drug for good.

The road to an addiction vaccine

The idea of using vaccines to fight drug addiction traces its origins back nearly 40 years: Albany Medical College’s Bernard Berkowitz tested whether mice would form antibodies in response to a morphine vaccine,1 and University of Chicago psychiatrist K.F. Bonese studied the effects of a similar morphine vaccine on heroin self-administration in rhesus macaques.2 Both teams used an immunogenic protein carrier, bovine serum albumin, as the carrier protein, combined with considerably stronger adjuvants than the alum that is now permitted for use in humans. Berkowitz found that mice produced antibodies that bound morphine and reduced its analgesic efficacy, and Bonese’s vaccine significantly reduced the self-administration of heroin by his primate model organism.
Twenty years after Berkowitz’s and Bonese’s groundbreaking research, an emerging epidemic of cocaine addiction led the National Institute on Drug Abuse to support Barbara Fox at the pharmaceutical company ImmuLogic, which was developing a cocaine vaccine for humans. She devised a process for chemically linking cocaine to bovine serum albumin, and oversaw the toxicology and animal studies required by the FDA to get the treatment ready for clinical testing.3 She also conducted studies in collaboration with Boston University behavioral pharmacologist Kathy Kantak showing that the antibodies produced by a similar vaccine, now using inactive cholera toxin B as the carrier protein, could block or reduce cocaine self-administration in rats.4
By 1996 the vaccine was approved for human use, and our Yale University group was the first to test it in humans. In a Phase I study that examined the safety of three dosages of active vaccine (13, 82, and 709 μg) given once a month over three months to 27 cocaine addicts, we found that the formulation was free of side effects (except for brief muscle twitching at the injection site at the highest dose).5 The trial also showed a clear dose response: subjects receiving the 709-μg dose produced nearly two and a half times the antibodies generated by the 82-μg and 13-μg groups. But the peak antibody levels at the 709-μg dose were still lower than what we calculated as necessary to reduce cocaine abuse relapse in humans, based on both the rodent self-administration studies and theoretical calculations of needed binding capacity.
Infographic: The Anatomy of a High 
View full size JPG | PDF Lucy Reading-Ikkanda
We therefore undertook two new Phase II studies in outpatients, one designed to trigger a more robust immune response and another to study the relationship between antibody titer and subjective drug response. In the first, patients received vaccine doses either four or five times during the 3-month vaccination window, instead of the three doses given in the Phase I study. Eight subjects who received five 400-μg doses at 0, 2, 4, 8 and 12 weeks produced the optimal peak antibody response. Ten addicts in the study who received only four 100-μg injections over the course of eight weeks developed only half that level of antibodies. They were also twice as likely to relapse into cocaine abuse within six months, though subjects from both groups did relapse.6
In the second study, cocaine was directly administered to subjects (as smoked doses of crack) over the same study period, during which they received five vaccine doses of either 82 μg or 360 μg, and their antibody levels were monitored. The results clearly showed that subjects with low (less than 10 μg/ml) peak antibody levels did not experience any significant decrease in reward sensations, while those with high antibody levels (10–22 μg/ml) reported an 80% attenuation of the high from a 25-mg cocaine dose and 50% attenuation at 50 mg of cocaine.7

The current work

In a Phase IIb trial, which ran from 2003 to 2005, we administered the cocaine vaccine to addicted outpatients in five shots over a period of 12 weeks.8 About 40% of the patients attained antibody levels at or above our target of 43 μg/ml, which we found was high enough to make it very difficult or impossible to ingest enough cocaine to overwhelm the vaccine’s blockade of the drug. In previous trials, we’d seen patients try to beat the vaccine by snorting or smoking large amounts of cocaine that could swamp the available antibody population. But we hadn’t expected the vaccine to be so powerful that it completely blocked the effects of such cocaine binges.
About a quarter of the subjects in these trials did not produce high levels of anti-cocaine antibodies, and we’re currently investigating this nonresponse issue, which is turning up a variety of interesting leads related to human genetics and the production of immunological tolerance for particular substances.
Among those patients who produced cocaine antibodies at sufficient levels for therapeutic efficacy, the high antibody levels persisted for about 2 to 3 months. Beyond that period, a single booster vaccination was needed to again stimulate the production of more antibodies.

Joe’s tentative success

Joe is one of the trial subjects who seem to be benefiting from participation in the cocaine vaccine study. Though we cannot be sure that Joe received the vaccine, because the trial is double-blind and some participants received placebo, cocaine addiction appears to be loosening its grip on Joe’s life. But any success he’s experienced has been hard-won. Joe used cocaine on 19 days in the month leading up to the trial, and his desire to continue using was relatively high throughout the first five weeks of the study. Every four or five days, he reported that his “craving” returned, and he would “test out the vaccine” by ingesting more cocaine. But when he smoked crack during week 6, which was after the third vaccine injection, he reported a dramatic “decrease of high” for the first time. This absence of euphoria occurred despite smoking an additional $40 worth of crack.
Even though he could no longer get high, Joe continued to experience aversive effects such as irritability and anxiety after ingesting cocaine. He also still had physiological effects such as numbing sensations, glazed-over eyes, and rapid respiration and heart rate when he used cocaine. His desire to use cocaine decreased slightly after the fourth injection in week 9. During the final two weeks of the study, Joe used cocaine only once and reported increased motivation to abstain, find steady employment, and rebuild and maintain healthy relationships with family members.
While taking part in the vaccine trial, Joe also participated in an intervention that included cognitive-behavioral therapy (CBT), which taught him behavioral and cognitive skills to recognize and avoid high-risk situations associated with drug use. He was also concurrently enrolled in a contingency-management program, which rewarded him with gift vouchers for attending the weekly CBT sessions.

Not by vaccine alone

Though the early results of the cocaine vaccine trials are promising, there are significant roadblocks to its commercialization and widespread use. The first of these is psychosocial. In large part, society still views substance abuse as a moral failure rather than a brain disease. When addiction is considered a failure of will power and an act of willful misconduct, it becomes harder for the general public and their political representatives to accept that a physiological intervention can lead to a cure.
These perception problems breed economic hurdles to making a commercial cocaine vaccine. Within the pharmaceutical industry, cocaine addicts are considered poor investments for developing medications of any type. This misperception has been countered to a significant extent for tobacco smoking, and nicotine vaccines are under development by several major pharmaceutical companies worldwide. But for stimulants such as cocaine and methamphetamine, these misperceptions persist, and the size of the potential market for vaccines against these drugs is likely more than 3 million customers, according to US Substance Abuse and Mental Health Services Administration statistics.
In addition to these economic and social impediments to the development of a cocaine vaccine, there are thorny ethical, legal, regulatory, scientific, and behavioral challenges that complicate the issue. From a behavioral standpoint, requiring drug-addicted patients to report to treatment sites at regular intervals over 8 to 12 weeks is problematic. For the vaccine to trigger an effective antibody response during these 2 to 3 months, the patient must get the vaccine shots at specific times (at 2, 4, 8 and 12 weeks after the initial vaccination)—a feat of scheduling that requires significant behavioral intervention for most cocaine addicts. Therapeutic interventions that may be needed to insure compliance include residential care or outpatient contingency management, in which patients are paid to show up for the vaccinations on a pay schedule that escalates for each vaccination obtained.
The elusive key to helping coke addicts stamp out their dependency is finding a way to make short-term abstinence stick.
The vaccine works best for patients who desire and can attain short-term abstinence from cocaine, but need help with maintaining that abstinence. Because the vaccine doesn’t alleviate their cue-induced psychological craving, but only dampens the drug’s pleasurable effect, it is likely to be effective only in patients who are determined and supported in their commitment to quitting. However, vaccine treatment may help users overcome a critical obstacle that occurs across all addictions and is known as the “priming effect”.9 After they attain abstinence, many cocaine abusers will try taking a small amount of cocaine to relieve craving induced by cues and psychological factors such as sadness or emotional responses to stressful events. Instead of fixing their emotional distress, that lapse into cocaine use markedly intensifies their physiological craving, and they risk falling into a binge pattern of abuse.
The cocaine vaccine is designed to block the priming effect, but it is vulnerable to deliberate attempts to override the antibody blockade with more cocaine than the patients would typically use. We considered this impulse to override the vaccine nearly impossible to prevent, based on the amount of antibody that we could realistically expect to develop from our vaccines. Even though one study showed that doubling the antibody levels from 22 μg/ml to 43 μg/ml made the antibody blockade effectively unbreakable, patients still upped the amount of money they were spending on cocaine as they attempted to recapture the euphoric feeling of which the vaccine had deprived them. Hence there is a need for strong and concurrent behavior treatments, and potentially for other medications such as indirect dopamine agonists and serotonin enhancers. These medications can renormalize the deficits in these neurotransmitter systems that are induced by cocaine dependence.
Remaining scientific challenges overlap with the regulatory uncertainties surrounding the cocaine vaccine’s bid for FDA approval, which is coupled with the huge cost of thoroughly demonstrating clinical efficacy and medical safety. Since there is no FDA-approved cocaine pharmacotherapy, the precise pathway to approval is unclear—a great concern to those companies that might otherwise manufacture, license, and sell these vaccines.
The ethical issues for any long-acting medication are also complex, but particularly important for addiction vaccines is the potential for unintended adverse consequences of administering the treatment. For example, a patient vaccinated against nicotine might responds by smoking ten times more cigarettes in order to overcome the nicotine blockade, and would experience a massive increase in inhaled carcinogens. People vaccinated against cocaine may try to override the treatment in a similar fashion, taking far more of the drug than they otherwise would and suffering the side effects of that increased use. Also, with commercially available addiction vaccines, a risk exists for potential coercion in the vaccination of prisoners, adolescents, pregnant drug-abusing women, or any group that may not have the full capacity for informed consent.

A way forward?

Even with these challenges, the success of recent clinical trials and the simplicity of the vaccine’s manufacture and mechanism of action make producing the therapy on a commercial scale relatively inexpensive. This could make the cocaine vaccine available to a wide range of disadvantaged populations both in the developed world and in developing nations, where addictions have had devastating consequences for national economies and health-care systems.
Care providers interested in using the cocaine vaccine to help addicts kick their habits will have to recognize the need for sustained and perhaps open-ended therapy, including required revaccination several times over a treatment course that may last as long as ten years. A single booster vaccination should produce a further two to three months of blockade from relapse, whether the initial vaccinations occurred three months, three years, or three decades in the past. That is the great advantage and utility of this very cost-effective and potentially lifelong protection from relapse and re-addiction.
The vaccine combined with cognitive-behavioral therapy seemed to spark a significant change in Joe’s behavior. But cocaine addiction is a chronic, relapsing disorder, and even with the help of the cocaine vaccine, Joe’s full recovery will likely take at least two years. Joe was able to curb his drug use, but that is unlikely to be sustained after the antibody levels drop in a month or so. I’ve seen addicts enrolled in our previous randomized clinical trial relapse into rampant cocaine use when antibody levels fell after the study was completed. Joe’s experience and those of the many other patients who have been vaccinated suggests that recovery using a blocking therapy is a long and slow process that unfolds over a number of years, and will succeed only with vigilance on the part of the patient as well as the care provider.

Other Addiction Vaccines

Cocaine is not the only addictive drug attracting attention on the vaccine front. Researchers are testing the safety and efficacy of immune therapies that may one day help curb addiction to methamphetamines, phencyclidine (PCP), heroin, and nicotine.
Drugmaker Nabi Biopharmaceuticals is developing a nicotine vaccine, called NicVAX, currently in phase III clinical trials, that, like the cocaine vaccine, is a conjugate vaccine that prevents nicotine from reaching the brain. Heroin and methamphetamine vaccines are rapidly moving into clinical studies in China and are on track to enter human trials in the United States and Europe. A PCP monoclonal antibody under development may one day be used to reverse overdoses.
Experimental addiction vaccines are all quite alike in their basic manufacture, but in the case of the methamphetamine vaccine, new adjuvants are needed to produce higher antibody levels compared to those seen in cocaine vaccine trials. All the vaccines carry some of the same caveats as the cocaine vaccine: they are not magic-bullet cures for addiction, but will likely need to function as a part of treatment regimens that also include some form of behavioral intervention; regular booster vaccinations will probably be necessary; and there is the potential that patients receiving the shots may try to override the vaccines’ buzz-busting action by consuming copious amounts of their drug of choice.
Vaccines for one of the most widely abused drugs, alcohol, will probably never become reality. Alcohol is a very small two-carbon molecule that is part of many fundamental biochemical building blocks in living organisms. Thus, an antibody to alcohol is precluded by its molecular size and by the fact that the immune system would tolerate it as a normal physiological constituent. In theory, an alcohol antibody would wreak catastrophic damage as it attacked every protein, cell, and organ in the body.
* “Joe Clarke” is a pseudonym used to protect the true identity of the individual involved in the cocaine vaccine trial. His experiences and quotes are factual.
Thomas Kosten MD, is Jay H. Waggoner Chair at Baylor College of Medicine and research director of the VA National Substance Use Disorders Quality Enhancement Research Initiative at the Houston VA.
This article is adapted from an upcoming review in F1000 Medicine Reports.
It will be available for citation at f1000.com/reports (open access).

References

  1. B. Berkowitz, S. Spector, “Evidence for active immunity to morphine in mice,”  Science, 178:1290-92, 1972. 
  2. K.F. Bonese et al., “Changes in heroin self administration by a rhesus monkey after morphine immunisation,” Nature, 252:708-10, 1974. 
  3. B.S. Fox et al., “Efficacy of a therapeutic cocaine vaccine in rodent models,” Nat Med, 2:1129-32, 1996. 
  4. K.M. Kantak et al., “Evaluation of anti-cocaine antibodies and a cocaine vaccine in a rat self-administration model,” Psychopharmacology, 148:251-62, 2000.
  5. T.R. Kosten et al., “Human therapeutic cocaine vaccine: safety and immunogenicity,” Vaccine, 20:1196-204, 2002. 
  6. B.A. Martell et al., “Vaccine pharmacotherapy for the treatment of cocaine dependence,” Biol Psychiatry, 58:158-64, 2005. 
  7. M. Haney et al., “Cocaine-specific antibodies blunt the subjective effects of smoked cocaine in humans,” Biol Psychiatry, 67:59-65, 2010. 
  8. B.A. Martell et al., “Cocaine vaccine for the treatment of cocaine dependence: A randomized double-blinded placebo-controlled efficacy trial,” Arch Gen Psychiatry, 66:1116-23, 2009. 
  9. H. de Wit, “Priming effects with drugs and other reinforcers,” Exp & Clin Psychopharm, 4:5-10, 1996. 
http://the-scientist.com/2011/06/01/shooting-down-addiction/

El sildenafilo puede reducir los síntomas de la esclerosis múltiple




Investigadores de la Universitat Autónoma de Barcelona han descubierto que el sildenafilo reduce drásticamente los síntomas de la esclerosis múltiple en un modelo animal de la esclerosis múltiple se conoce como encefalomielitis autoinmune experimental (EAE).
La investigación, , muestra que el tratamiento diario con sildenafilo, después del inicio de la enfermedad, reduce los signos clínicos de forma rápida, con una recuperación casi completa en el 50% de los casos, después de ocho días de tratamiento. El fármaco reduce la infiltración de células inflamatorias en la sustancia blanca de la médula espinal, lo que reduce el daño axonal y facilita la reparación de la mielina.
El sidenafilo forma parte de un grupo de medicamentos conocidos como vasodilatadores de la fosfodiesterasa tipo 5 (PDE5), que se utilizan en el tratamiento de la disfunción eréctil y la hipertensión arterial pulmonar. Estudios recientes en modelos animales de patologías del sistema nervioso central han señalado que estos medicamentos pueden contener otras acciones neuroprotectoras y sugieren su utilidad como posibles tratamientos de agudos, como el accidente cerebrovascular, y de neuropatologías crónicas como el Alzheimer.
La investigación fue publicada en la revista Acta Neuropathologica:
Título: Sildenafil ameliorates clinical symptoms and neuropathology in a mouse model of multiple sclerosis
Pifarre P, Prado J, Baltrons MA, Giralt M, Gabarro P, Feinstein DL, et al. 
Revista: Acta Neuropathol 2011; 121: 499-508 



         

Future of Health Care: Accountable Care Organizations

Proliferaciones melanocitarias benignas en la infancia

Cuando hablamos de proliferaciones melanocitarias benignas, nos referimos especialmente a los nevos melanocíticos (NM), que forman parte de la piel normal. Estas proliferaciones se pueden clasificar de una forma sencilla en congénitas o adquiridas. La incidencia de NM congénitos (NMC) en el recién nacido oscila entre el 0,2 y el 6%; en cuanto a los NM adquiridos (NMA), la incidencia aumenta durante de la infancia y la pubertad, y se adquieren el máximo de elementos a los 25 años de edad1-3.

Los NM son un factor de riesgo para el desarrollo de melanoma maligno. Globalmente, se cita un aumento de incidencia de este tumor, no sólo en adultos, sino también en niños. Afortunadamente, el melanoma es muy raro en la infancia, con una incidencia anual de 0,7 por millón en niños de edades comprendidas entre los 0 y los 9 años. En el niño prepúber y en el adolescente, continúa siendo infrecuente el melanoma, salvo en los casos con factores predisponentes de riesgo, como sucede en las situaciones de immunodepresión, síndrome del nevo atípico, xeroderma pigmentosum o en individuos con un gran número de nevos4.

Los pediatras son la primera línea de detección de una posible lesión melánica maligna, y un diagnóstico temprano puede condicionar el pronóstico vital. Por ello, vale la pena remarcar la importancia del conocimiento de los diferentes tipos de lesiones pigmentadas más prevalentes en la infancia (aunque sea de forma somera), así como los signos de alarma o las pautas de actuación a seguir




http://www.apcontinuada.com/contenidos/pdf/v6n3a333pdf001.pdf

Tratamiento con corticoides en neumonía grave, lesión pulmonar aguda y SDRA


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Artículo nº 1644. Vol 11 nº 6, junio 2011.
Autor: Ana Loza Vázquez

Tratamiento con corticoides en neumonía grave, lesión pulmonar aguda y SDRA
Artículo original: Corticosteroid therapy for acute lung injury, acute respiratory distress syndrome, and severe pneumonia: a meta-analysis of randomized controlled trials. Lamontagne F, Briel M, Guyatt GH, Cook DJ, Bhatnagar N, Meade M. Journal of critical care 2010; 25(3): 420-435. J Crit Care 2010; 25(3): 420-435. [Resumen] [Artículos relacionados]
Introducción: los corticoides modulan la mayoría de los pasos del proceso inflamatorio, causando una reducción significativa de los niveles circulantes del factor de necrosis tumoral α, de IL-1, y otros medidores proinflamatorios, con resultados contradictorios sobre el descenso de la mortalidad en la lesión pulmonar aguda (LPA) y el síndrome de dificultad respiratoria aguda (SDRA) [1-3].
Resumen: El objetivo principal fue tratar de determinar si los corticoides sistémicos reducen la mortalidad hospitalaria en LPA, SDRA, o neumonía grave. Se realizó una revisión sistemática de ensayos aleatorizados publicados y no publicados. La búsqueda se realizo en MEDLINE, EMBASE, CENTRAL y CINAHL y se revisaron las comunicaciones más relevantes de las reuniones de diferentes Sociedades Científicas. Dos revisores seleccionaron la literatura y extrajeron los datos de forma independiente. Para cada uno de los resultados, se utilizó la clasificación (GRADE) para evaluar la calidad de las pruebas. Se incluyeron 12 ensayos con 966 pacientes. En todos los ensayos, los corticoides no reducen significativamente la mortalidad hospitalaria (riesgo relativo 0,84; IC 95% 0,66-1,06). En un análisis de subgrupos por la dosis de corticoides, los ensayos con una dosis ≤ 2 mg kg/día o equivalentes de metilprednisolona (9 ensayos) encuentran una menor mortalidad hospitalaria con la terapia con corticoides (RR 0,68; IC 95% 0,49-0,96).
Comentario: Los autores concluyen que el uso de corticoides a bajas dosis en los primeros 14 días de la enfermedad disminuye la mortalidad, en los 7 días aumenta el número de días libres de ventilación mecánica, y que el número de infecciones aumenta con dosis altas de corticoides. Sin embargo, la calidad de las pruebas impide llegar a conclusiones definitivas sobre el uso de corticosteroides en esta población. Existen varias limitaciones del estudio: 1) los beneficios de mortalidad se basan en el análisis de subgrupos que son incompatibles (basados en la inclusión selectiva de subgrupos de los datos del ensayo LateSteroid Rescue y en un punto de corte de la dosis, que estaban influidos por los resultados publicados) e imprecisos (dado el pequeño tamaño muestral y número de eventos); 2) suponiendo el beneficio, tampoco estaría claro qué regimen terapéutico, porque los tres EC utilizados para obtener beneficios pueden haber sesgado los resultados a favor de la intervención al detener la administración; 3) Este análisis combinado carece de poder para detectar efectos nocivos potencialmente significativos (diferencias en la naturaleza de los eventos adversos, no todos informaron sobre infecciones y dentro de los que informaron la definición varió considerablemente)
Ana Loza Vázquez
Hospital Universitario de Valme, Sevilla.
© REMI, http://medicina-intensiva.com. Junio 2011.
Enlaces:
  1. Corticosteroids in the prevention and treatment of acute respiratory distress syndrome (ARDS) in adults: Meta-analysis. Peter JV, John P, Graham PL, Moran JL, George IA, Bersten A. BMJ 2008; 336: 1006-1009. [PubMed]
  2. Steroid treatment in ARDS: A critical appraisal of the ARDS network trial and the recent literature. Meduri GU, Marik PE, Chrousos GP, Pastores SM, Arlt W, Beishuizen A, Bokhari F, Zaloga G, Annane D. Intensive Care Med 2008; 34: 61-69. [PubMed]
  3. Corticosteroids for severe sepsis and septic shock: a systematic review and meta-analysis. Annane D, Bellissant E, Bollaert PE, Briegel J, Keh D, Kupfer Y. BMJ 2004; 329: 480. [PubMed]
Búsqueda en PubMed:
  • Enunciado: Ensayos clínicos sobre esteroides en LPA, SDRA o neumonía
  • Sintaxis: randomized controlled trial[pt] AND steroids[mh] AND (respiratory distress syndrome, adult[mh] OR acute lung injury[mh] OR pneumonia[mh])
  • [Resultados]

Anestesia epidural para cesárea en una paciente con síndrome de Marfan y ectasia dural. Informe de caso


Anestesia epidural para cesárea en una paciente con síndrome de Marfan y ectasia dural. Informe de caso
Epidural anesthesia for cesarean section in a patient with Marfan syndrome and dural ectasia -A case report.
Kim G, Ko JS, Choi DH.
Department of Anesthesiology and Pain Medicine, Samsung Medical Center, Sungkyunkwan University College of Medicine, Seoul, Korea.
Korean J Anesthesiol. 2011 Mar;60(3):214-6. Epub 2011 Mar 30.
Abstract
Pregnancy is considered a period of high risk for cardiovascular complications in patients with Marfan syndrome. Therefore the choice of anesthetic technique for delivery should be focused on minimizing hemodynamic fluctuations, and preferably provide adequate post-operative pain control. For this purpose, neuraxial blocks, such as spinal or epidural anesthesia, may be deemed a safe option. However, dural ectasia is present in 63-92% of patients with Marfan syndrome, and the increased amount of cerebrospinal fluid volume is thought to be one of main reasons for spinal anesthesia failure. We report herein the peri-operative management of a patient with Marfan syndrome and dural ectasia for cesarean section using epidural anesthesia

http://ekja.org/Synapse/Data/PDFData/0011KJAE/kjae-60-214.pdf  
Embarazo exitoso en una paciente con hipoxemia severa con proteinosis alveolar pulmonar
Successful pregnancy in a severely hypoxemic patient with pulmonary alveolar proteinosis.
Belchior I, Cerdeira AS, Santos M, Sousa Braga J, Aragão I, Martins A.
Pneumologia, Centro Hospitalar do Porto, Hospital de Santo António, Porto, Portugal.
Rev Port Pneumol. 2011 May - June;17(3):139-142. Epub 2011 Apr 13.
Abstract
Pulmonary alveolar proteinosis (PAP) is a rare disorder characterized by abnormal accumulation of a lipoproteinaceous material in the alveoli, which may lead to respiratory failure and has an associated high risk for infections. The mainstay treatment for PAP is whole lung lavage. A pregnant woman, previously diagnosed with primary PAP, the most common form of PAP, was admitted with dyspnea and worsening respiratory function. In one month period, a whole-lung bronchopulmonary lavage was performed twice, with clinical and functional improvement. Pregnancy was carried to term and a healthy baby was delivered. The mechanisms of respiratory impairment are discussed as well as treatment options and response.

http://apps.elsevier.es/watermark/ctl_servlet?_f=10&pident_articulo=90020264&pident_usuario=0&pcontactid=&pident_revista=420&ty=50&accion=L&origen=elsevier&web=www.elsevier.es&lan=en&fichero=320v17n03a90020264pdf001_2.pdf 
 
Anestesia para cesárea en presencia de enfermedad cardiaca multivalvular e hipertensión pulmonar severa: reporte de un caso
Anaesthesia for caesarean section in the presence of multivalvular heart disease and severe pulmonary hypertension: a case report.
Coskun D, Mahli A, Korkmaz S, Demir FS, Inan GK, Erer D, Ozdogan ME.
Department of Anesthesiology, Gazi University Faculty of Medicine, Besevler, Ankara, Turkey.
Cases J. 2009 Dec 22;2:9383.
Abstract
INTRODUCTION: Pulmonary hypertension is a rare condition and in combination with pregnancy, it can result in high maternal mortality. Mitral stenosis is one of the complicated cardiac diseases that may occur during pregnancy. In this report, we describe our management of such a case, which was even more difficult in combination with pulmonary hypertension, mitral stenosis, and aortic and tricuspid valve insufficiency requiring emergency caesarean section under general anaesthesia. CASE PRESENTATION: A 29-year-old primiparae was presented to the anaesthetic department for an urgent caesarean section with a diagnosis of severe pulmonary hypertension in combination with mitral stenosis. The patient was hospitalized prepartum and received oxygen therapy and anticoagulation with heparin. The patient was monitored during labour and delivery with oximetry and arterial and central venous pressure line. Pulmonary arterial lines were not used due to an increased risk and questionable usefulness. Echocardiography revealed a systolic pulmonary arterial pressure of 75 mmHg, and mitral stenosis, aortic and tricuspid valve insufficiency. We decided to proceed under general anaesthesia. Anaesthesia was induced with etomidate, and succinylcholine. Dopamine and nitroglycerin infusion was preoperatively started and infusion was also preoperatively continued. Hemodynamic parameters were stable during delivery. Neonatal weight and apgar score were satisfactory. After the delivery of a healthy baby, oxytocin was administered. Surgery was completed uneventfully. During the postoperative period, the patient received furosemide and morphine. As the arterial blood gas analyses were stable and the chest-ray was normal, the patient was extubated postoperatively in the second hour in ICU. CONCLUSION: Patients with significant multivalvular heart disease require careful preoperative, multidisciplinary assessment and anesthetic planning before delivery in order to optimize cardiac function during the peripartum period and make informed decisions regarding the mode of delivery and anaesthetic technique.

http://www.casesjournal.com/content/pdf/1757-1626-2-9383.pdf 
 
Anestesia combinada espinal-peridural para cesárea en un paciente con enfermedad de Moyamoya. Informe de un caso
Combined spinal-epidural anesthesia for cesarean section in a patient with Moyamoya disease -A case report.
Shim KS, Kim EJ, Lee JH, Lee SG, Ban JS, Min BW.
Department of Anesthesiology and Pain Medicine, Fatima Hospital, Daegu, Korea.
Korean J Anesthesiol. 2010 Dec;59 Suppl:S150-3. Epub 2010 Dec 31.
Abstract
Moyamoya disease is a rare progressive occlusive disease of the internal carotid arteries. We report a case of combined spinal-epidural anesthesia in a patient with Moyamoya disease presenting for Cesarean section. Hypotension associated with spinal anesthesia for Cesarean section is the most common and serious adverse effect despite the use of uterine displacement and volume preload. We continuously infused phenylephrine and ephedrine to prevent hypotension. The intraoperative hemodynamic state was stable. The patient had no significant postoperative complications.

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3030023/pdf/kjae-59-S150.pdf

Atentamente
Dr. Benito Cortes-Blanco 
Anestesiología y Medicina del Dolor