sábado, 2 de junio de 2012

32 innovations that will change your tomorrow


The electric light was a failure.
Invented by the British chemist Humphry Davy in the early 1800s, it spent nearly 80 years being passed from one initially hopeful researcher to another, like some not-quite-housebroken puppy. In 1879, Thomas Edison finally figured out how to make an incandescent light bulb that people would buy. But that didn’t mean the technology immediately became successful. It took another 40 years, into the 1920s, for electric utilities to become stable, profitable businesses. And even then, success happened only because the utilities created other reasons to consume electricity. They invented the electric toaster and the electric curling iron and found lots of uses for electric motors. They built Coney Island. They installed electric streetcar lines in any place large enough to call itself a town. All of this, these frivolous gadgets and pleasurable diversions, gave us the light bulb.
We tend to rewrite the histories of technological innovation, making myths about a guy who had a great idea that changed the world. In reality, though, innovation isn’t the goal; it’s everything that gets you there. It’s bad financial decisions and blueprints for machines that weren’t built until decades later. It’s the important leaps forward that synthesize lots of ideas, and it’s the belly-up failures that teach us what not to do.
When we ignore how innovation actually works, we make it hard to see what’s happening right in front of us today. If you don’t know that the incandescent light was a failure before it was a success, it’s easy to write off some modern energy innovations — like solar panels — because they haven’t hit the big time fast enough.
Worse, the fairy-tale view of history implies that innovation has an end. It doesn’t. What we want and what we need keeps changing. The incandescent light was a 19th-century failure and a 20th- century success. Now it’s a failure again, edged out by new technologies, like LEDs, that were, themselves, failures for many years.
That’s what this issue is about: all the little failures, trivialities and not-quite-solved mysteries that make the successes possible. This is what innovation looks like. It’s messy, and it’s awesome. Maggie Koerth-Baker
Physicists at Wake Forest University have developed a fabric that doubles as a spare outlet. When used to line your shirt — or even your pillowcase or office chair — it converts subtle differences in temperature across the span of the clothing (say, from your cuff to your armpit) into electricity. And because the different parts of your shirt can vary by about 10 degrees, you could power up your MP3 player just by sitting still. According to the fabric’s creator, David Carroll, a cellphone case lined with the material could boost the phone’s battery charge by 10 to 15 percent over eight hours, using the heat absorbed from your pants pocket. Richard Morgan
Chris Nosenzo
Soon, coffee isn’t going to taste like coffee — at least not the dark, ashy roasts we drink today. Big producers want uniform taste, and a dark roast makes that easy: it evens out flavors and masks flaws. But now the best beans are increasingly being set aside and shipped in vacuum-sealed packs (instead of burlap bags). Improvements like these have allowed roasters to make coffee that tastes like Seville oranges or toasted almonds or berries, and that sense of experimentation is trickling down to the mass market; Starbucks, for instance, now has a Blonde Roast. As quality continues to improve, coffee will lighten, and dark roasts may just become a relic of the past. Oliver Strand
Your spandex can now subtly nag you to work out. A Finnish company, Myontec, recently began marketing underwear embedded with electromyographic sensors that tell you how hard you’re working your quadriceps, hamstring and gluteus muscles. It then sends that data to a computer for analysis. Although the skintight shorts are being marketed to athletes and coaches, they could be useful for the deskbound. The hope, according to Arto Pesola, who is working on an advanced version of the sensors, is that when you see data telling you just how inert you really are, you’ll be inspired to lead a less sedentary life. Gretchen Reynolds
The problem with laptops and tablets, says Mark Rolston of the design firm Frog, is that they’re confined by a screen. He wants to turn the entire room into a monitor, where you can have the news on your kitchen table while you place a video call on your fridge. And when you’re done, you can swipe everything away, like Tony Stark in “Iron Man.”Clay Risen
This 15-minute shampoo treatment begins when you lean your head back into a machine that looks like a sink at the salon. First it maps your scalp, then it shoots streams of warm water and foam shampoo from its 28 nozzles before 24 silicone “fingers” work up a lather. One conditioning mist, scalp massage and light blow-dry later, you’re done. Nathaniel Penn

Q&A

Tim WuAuthor of “The Master Switch: The Rise and Fall of Information Empires”

What are your two best million-dollar ideas?

The first is permanent sunblock. No one likes putting the stuff on, so there should be a one-time treatment that embeds the skin with a permanent level of S.P.F. 30, akin to having Lasik eye surgery once and then forgetting about it. Sunburn vanquished like smallpox. The other is the “brain map” — a technology that maps out every neural connection in your mind and then, effectively, stores your brain on your hard drive. That information — more than your DNA even — is you.
Traffic jams can form out of the simplest things. One driver gets too close to another and has to brake, as does the driver behind, as does the driver behind him — pretty soon, the first driver has sent a stop-and-go shock wave down the highway. One driving-simulator study found that nearly half the time one vehicle passed another, the lead vehicle had a faster average speed. All this leads to highway turbulence, which is why many traffic modelers see adaptive cruise control (A.C.C.) — which automatically maintains a set distance behind a car and the vehicle in front of it — as the key to congestion relief. Simulations have found that if some 20 percent of vehicles on a highway were equipped with advanced A.C.C., certain jams could be avoided simply through harmonizing speeds and smoothing driver reactions. One study shows that even a highway that is running at peak capacity has only 4.5 percent of its surface area occupied. More sophisticated adaptive cruse control systems could presumably fit more cars on the road. Tom Vanderbilt
  • When a quarter of the vehicles on a simulated highway had A.C.C., cumulative travel time dropped by 37.5 percent.
  • In another simulation, giving at least a quarter of the cars A.C.C. cut traffic delays by up to 20 percent.
  • By 2017, an estimated 6.9 million cars each year will come with A.C.C.
Chris Nosenzo
Rob Vandermark of Seven Cycles imagines his dream commuter bike. Alex French

Anti-theft handlebars

Here’s an old idea whose time has come again. The bearing system that allows the bike to turn can be locked so that a thief can’t steer his stolen bike. The lock is internal, meaning that he’d have to destroy the bike to ride it away.

No more greasy chains

An updated shaft drive — which replaces the chain with a rod and internal gear system — would be perfect for urban riders. They’re popular in China right now, but new versions will be lighter and have more sophisticated gearing.

One-piece plastic and carbon-fiber frames

Plastic frames were tried back in the ’90s, but they were too heavy. The materials and technology have improved. Thermoplastics are cheap and practically impervious to the elements.
Chris Nosenzo
Your car is already able to call for help when an accident occurs, but within a few years, it’ll tip paramedics off to probable injuries too. E.M.T.’s would know the likelihood of internal bleeding or traumatic head injury, for example, before arriving on the scene, which would help them decide whether to move you to a Level 1 trauma center or a standard emergency room. Researchers at the University of Michigan International Center for Automotive Medicine have created the predictive models by cross-referencing the crash data provided by sensors on cars, like speed and location of impact, with 3-D scans of accident victims. Tamara Warren
Chris Nosenzo
The typical plane cabin is drier than the Arizona desert, and the air is so thin it feels as if you were visiting Machu Picchu. This brutal environment contributes to the parched, exhausted feeling you get after you fly. But there are already planes in the air — made mostly of carbon fiber — that solve this problem. Carbon fiber is markedly stronger by weight than the aluminum used for most existing planes, which means that the interior air pressure can be adjusted to more comfortable levels without the risk of damaging the fuselage. Airlines also keep humidity levels low now to prevent the plane’s metal skin from corroding, but carbon fiber doesn’t rust. That will allow a new system to maintain humidity at a more comfortable 15 percent (up from around 5 to 10 percent). Japan Airlines and Nippon Airlines bought the first crop of these new planes. They’re currently in service between Tokyo and Boston. Jad Mouawad
Attitude AdjustmentsThe new planes maintain a more comfortable cabin pressure, which feels more like the altitude of Denver than that of the Andes.
The industrial designer Jiang Qian has conceived of a subway strap that’s also a video game. It has a button on each side that you push with your thumb as you hang on; instead of a joystick, you control movement by twisting the handle from side to side. Jiang imagines that new types of games could be created, where keeping your balance while the train is in motion is part of the challenge. And unlike Angry Birds on your phone, Strap Game (that’s the official name) will alert you when your stop is approaching. Jenna Wortham

Q&A

Peter SchwartzFuturist and film consultant

What technology that you wanted to put into a film were you not able to because it seemed too far-fetched?

In “Minority Report,” Tom Cruise gets into a car that drives itself. We considered giving him neural control of that car, but we deliberately held back on how far biology could go. It would have overwhelmed the story. And here we are today with real neurological control of machines. It’s transformative technology. In 50 years, you’ll be able to drive cars with your mind.
If you slump down when you’re typing on an ErgoSensor monitor by Philips, it’ll suggest that you sit up straighter. To help office workers avoid achy backs and tired eyes, the device’s built-in camera follows the position of your pupils to determine how you are sitting. Are you too close? Is your neck tilted too much? Algorithms crunch the raw data from the sensor and tell you how to adjust your body to achieve ergonomic correctness. The monitor can also inform you that it’s time to stand up and take a break, and it will automatically power down when it senses that you’ve left. Jason Fagone
When you aim the SpeechJammer at someone, it records that person’s voice and plays it back to him with a delay of a few hundred milliseconds. This seems to gum up the brain’s cognitive processes — a phenomenon known as delayed auditory feedback — and can painlessly render the person unable to speak. Kazutaka Kurihara, one of the SpeechJammer’s creators, sees it as a tool to prevent loudmouths from overtaking meetings and public forums, and he’d like to miniaturize his invention so that it can be built into cellphones. “It’s different from conventional weapons such as samurai swords,” Kurihara says. “We hope it will build a more peaceful world.”Catherine Rampell
Chris Nosenzo
Researchers at Wharton, Yale and Harvard have figured out how to make employees feel less pressed for time: force them to help others. According to a recent study, giving workers menial tasks or, surprisingly, longer breaks actually leads them to believe that they have less time, while having them write to a sick child, for instance, makes them feel more in control and “willing to commit to future engagements despite their busy schedules.” The idea is that completing an altruistic task increases your sense of productivity, which in turn boosts your confidence about finishing everything else you need to do. Catherine Rampell
A team of Dutch and Italian researchers has found that the way you move your phone to your ear while answering a call is as distinct as a fingerprint. You take it up at a speed and angle that’s almost impossible for others to replicate. Which makes it a more reliable password than anything you’d come up with yourself. (The most common iPhone password is “1234.”) Down the line, simple movements, like the way you shift in your chair, might also replace passwords on your computer. It could also be the master key to the seven million passwords you set up all over the Internet but keep forgetting.Chris Wilson

Q&A

Jonathan ZittrainHarvard professor of law and computer science

What innovation scares you the most these days?

The Internet is not merely connecting computers together for the benefit of humans; it’s connecting humans together to reinvent labor. This opens terrific opportunities along with real worries. Soon we’ll have to question whether an earnest-looking group of protesters with hand-lettered signs is genuine or simply rapidly convened as a paid flash mob: a crowdsourced crowd. We’ll be able to one-click shop for cheering throngs or protests at a particular location on a moment’s notice, indistinguishable from genuine collective sentiment. A house can be surveilled and a spouse tailed because an online bounty has been put out for anyone nearby to take a photo of the building at a particular address, or to “follow that car.”
Two Norwegian psychologists think that modern playgrounds are for wimps. Instead of short climbing walls, there should be towering monkey bars. Instead of plastic crawl tubes, there should be tall, steep slides. And balance beams. And rope swings. The rationale is that the more we shield children from potential scrapes and sprained ankles, the more unprepared they’ll be for real risk as adults, and the less aware they’ll be of their surroundings. Leif Kennair and Ellen Sandseter’s ideas have won the support of playground experts on both sides of the Atlantic; one company, Landscape Structures, offers a 10-foot-high climbing wall that twists like a Möbius strip. Clay Risen
Chris Nosenzo
What’s the new psychological trick for improving performance? Strategic lying. When amateur golfers were told, falsely, that a club belonged to the professional golfer Ben Curtis, they putted better than other golfers using the same club. For a study published in March, human cyclists were pitted against a computer-generated opponent moving at, supposedly, the exact speed the cyclist had achieved in an earlier time trial. In fact, the avatars were moving 2 percent faster, and the human cyclists matched them, reaching new levels of speed. Lying is obviously not a long-term strategy — once you realize what’s going on, the effects may evaporate. It works as long as your trainer can keep the secret.Gretchen Reynolds
On traditional roller coasters, your weight is centered over the wheels, but two new coasters — the X Flight at Six Flags Great America and Dollywood’s Wild Eagle — have you hanging off the side of the track, dangling in midair. It’s kind of like you’re sitting on the wings of a plane. The Swiss company Bolliger & Mabillard had to completely reimagine the seat design to handle the stress caused by the differently distributed weight. Cora Currier
Researchers at Imperial College London are closing in on a formula for a new kind of booze — synthetic alcohol, it’s called — that would forever eliminate the next morning’s headache (not to mention other problems associated with drinking). The team, led by David Nutt, a psychiatrist and former British drug czar, has identified six compounds similar to benzodiazepines — a broad class of psychoactive drugs — that won’t get you rip-roaring drunk but will definitely provide a buzz. According to Nutt, the alcohol substitute would be a flavorless additive that you could put in a nonalcoholic drink. And when you want to sober up, all you’d have to do is pop a pill. Clay Risen
Chris Nosenzo

Q&A

David PogueNew York Times tech columnist

What tech problem needs to be addressed most urgently?

That we’re heading for a bandwidth crunch. We’re saddling the Internet with amazing new features — movies on demand, streaming TV, Siri voice recognition, whole-house backup — but they’re starting to overwhelm the existing Internet’s capacity, especially on cellular networks. The Internet and phone companies respond by imposing monthly limits, and the F.C.C. is trying to make more wireless frequencies available. But unless something gives, “high-speed Internet” will soon become an oxymoron. You’ll just have to get used to pauses in your streaming video.
In February, Chaotic Moon Labs began testing a robotic shopping cart that acts a bit like a mind-reading butler. To start it up, you can text message the cart’s built-in tablet computer. Now it knows who you are and what you need for dinner. The cart uses Microsoft’s Kinect motion-sensor technology to track and follow you through the store, pointing you — in a synthy voice reminiscent of a G.P.S. navigator — toward products on your list. The system will also warn you if you’ve added something that violates your dietary restrictions. Still only a prototype, the cart isn’t nearly as nimble as its human-powered cousin, but it does have one main advantage. Items you add to the cart can be automatically scanned, and you can finalize your purchase from the device, skipping the checkout line entirely. Farhad Manjoo
Chris Nosenzo
A movie projector flashes 24 images across the screen each second to create the illusion of motion — kind of like a flipbook. The directors James Cameron and Peter Jackson propose kicking that number to 48 or even 60 frames per second. It’ll change the way we experience movies: colors will appear brighter, images sharper, motion smoother. Steven Poster, president of the International Cinematographers Guild, says the effect can be “almost holographic in quality.” Proponents say it’s what 3-D was supposed to feel like — a kind of immersive reality. Still, the image quality takes some getting used to. At an industry conference where Jackson previewed scenes featuring higher-frame-rate hobbits, critics complained that the hyperclarity made the scenes look like live television rather than cinema. It will doubtless take some getting used to. “When sound came out, a lot of people said this will last about three years,” says cinema-studies professor Tom Gunning of the University of Chicago. “Instead it became totally dominant and wiped silent film off the map.” Addie Morfoot

A Short History of Frame Rates

Scientists at Princeton and Tufts are working on a superthin tooth sensor (a kind of temporary tattoo) that sends an alert when it detects bacteria associated with plaque buildup, cavities or infection. It could also notify your dentist, adding an extra layer of social pressure to make an appointment. The sensor may have wide-ranging use: the researchers have already used it to identify bacteria in saliva associated with stomach ulcers and cancers. While the sensor won’t last long on the surface of a well-brushed and flossed tooth, Michael McAlpine, the project’s leader, says that the sensors will be inexpensive enough that you can replace them daily. Clay Risen
Chris Nosenzo
Wearing a small sensor on your head, at home, while you sleep, could be the key to diagnosing diseases early and assessing overall health. “This tech,” says Dr. Philip Low, the founder of a medical technology firm called NeuroVigil, “enables us to look for faint signals of, say, schizophrenia, Parkinson’s, depression or Alzheimer’s in the brain, even though there may be no obvious symptoms.” Thus far, Low’s device has found a number of applications: evaluating children with autism, studying the efficacy of trial-phase drugs and assessing traumatic brain injury in soldiers. Currently, Low is working on a newer version of the device, which will be the size of a quarter and will transmit brain scans directly to smartphones and tablet computers. “We’re using sleep,” Low says, “as the gateway to the brain.” Howie Kahn

Q&A

Jacqueline Barton2010 National Medal of Science winner

What innovation are you clamoring for?

What I’d really love to see is full genomic sequencing at moderate costs that individuals can do at home. When taking a given drug or even deciding what to eat or how much to exercise, wouldn’t it be good to know what you really need to be concerned about and what you don’t? If you had high cholesterol, you could know if you should really be taking a statin, which, based on your particular genomics, could have limited benefit and some associated risk.
This year, Eva Redei, a professor at Northwestern’s Feinberg School of Medicine, published a paper that identified molecules in the blood that correlated to major depression in a small group of teenagers. Ridge Diagnostics has also started to roll out a test analyzing 10 biomarkers linked to depression in adults. “Part of the reason there’s a stigma for mental illness, including depression, is that people think it’s only in their heads,” Redei says. “As long as there’s no measurable, objective sign, we’re going to stay in that mind-set of ‘Just snap out of it.’ ” Blood tests will take mental illness out of the squishy realm of feelings. And as Lonna Williams, C.E.O. of Ridge Diagnostics, says, they’ll help people understand “it’s not their fault.” Elizabeth Weil
Researchers at the Wyss Institute for Biologically Inspired Engineering at Harvard are working on a technology that would make household cleaning supplies much smarter — almost like a sprayable forensics team. When the spray hits a surface where there are pathogens present, like your bathroom sink, it would bind to the bad stuff and turn a color — orange, say, for E. coli. Then you could knock it out with a stronger disinfectant.Nathaniel Penn
Chris Nosenzo
You need a lot of water to put out a sizable blaze, and the chemicals used in fire extinguishers can be toxic (halons, the most effective chemical fire suppressant, create holes in the ozone layer). So the Defense Advanced Research Projects Agency at the Pentagon has developed a hand-held wand that snuffs out fires, without chemicals. According to the program’s manager, Dr. Matt Goodman, an electric field destabilizes the flame’s underlying structure rather than blanketing the fire to smother it. Eventually, the technology could be used to create escape routes or extinguish fires without damaging sensitive equipment nearby. Nathaniel Penn
Frozen food may soon be on par with anything you can get at a three-star restaurant. Sous vide — a process in which food is heated over a very long period in a low-temperature water bath — has been used in high-end restaurants for more than a decade. (Thomas Keller and Daniel Boulud were early proponents.) But the once-rarefied technique is becoming mass market. Cuisine Solutions, the company that pioneered sous vide (Keller hired it to train his chefs), now supplies food to grocery stores and the U.S. military. Your local Costco or Wegmans may sell perfectly cooked sous vide lamb shanks, osso buco or turkey roulade. Unlike most meals in the freezer aisle, sous vide food can be reheated in a pot of boiling water and still taste as if it were just prepared. And because sous vide makes it almost impossible to overcook food, it’s perfect for the home cook. Fortunately, sous vide machines are becoming more affordable. “It’s like the microwave was 30 years ago,” Keller says. Michael Ruhlman
Chris Nosenzo
It’s depressing to think how much food packaging there is in your kitchen right now — all those juice cartons, water bottles and ice-cream containers. But what if you could eat them? “We’ve got to package in the same way nature does,” says a Harvard bioengineer named David Edwards. And so he has devised a way to convert foods into shell-like containers and films that he calls Wikicells. Yogurt will be encased in a strawberry pouch, for instance. You could wash and eat the packaging, like the skin of an apple, or you could toss it, like the peel of an orange, since it’s biodegradable. The newly wrapped ice cream and yogurt will be available later this month at the lab store in Paris, with juice and tea coming within the next year or two.Nathaniel Penn
Rather than spray water, fertilizer and pesticides across their fields, many industrial farms are taking a more targeted approach, using wireless soil sensors and G.P.S.-enabled equipment to determine which spots need the most attention. Soon, you’ll be able to use similar technology in your front yard. The home landscaping company Toro already has a line of consumer-grade moisture sensors that turn on the sprinkler system when your lawn is dry. It’s a good start, but Sanjay Sarma, of the Field Intelligence Lab at M.I.T., is working to produce tiny, inexpensive sensors that you scatter across your lawn by the dozens and that will track everything from bug infestations to mineral deficiencies. Then they’ll tell you what to do about it: three spritzes of pesticide to the tomato plants, stat. Howie Kahn
Petting a living animal has long been known to lower blood pressure and release a flood of mood-lifting endorphins. But for various reasons — you’re at work, or you’re in a hospital, or your spouse is allergic to dogs — you can’t always have a pet around to improve your mental health. So researchers at the University of British Columbia have created something called “smart fur.” It’s weird-looking (essentially just a few inches of faux fur) but its sensors allow it to mimic the reaction of a live animal whether you give it a nervous scratch or a slow, calm rub. Creepy? Yes. But effective. Clay Risen
Chris Nosenzo
Researchers at Merck have created a pill called suvorexant that essentially makes you a narcoleptic for a night. It turns out that might be the best cure for insomnia. Unlike existing sleep aids, the drug (which will likely be reviewed by the F.D.A. later this year) works by turning off wakefulness rather than by inducing sleep. “There’s good reason to believe this pill brings on more R.E.M. sleep and better rest,” says Dr. Emmanuel Mignot of Stanford University. “It’ll be less of a hammer on the brain.” Howie Kahn

Q&A

Margaret AtwoodNovelist

Is there any invention you find particulary sinister?

A smaller, even stealthier drone — something called the Cyberbug Drone, currently under development. In this model, a microsystem is embedded in an insect larva, and when the adult emerges — whether bee, butterfly or ant — a “bug” really will be a bug, and the proverbial fly on the wall will be actual. Tiny winged avengers can hunt down invasive beetles, cabbage whites can snoop on destructive raccoons and six-legged nanospies can insert themselves into the air-conditioning systems of even the most impenetrable buildings. As for bedbugs, they’ll wedge themselves under mattresses to snoop on errant spouses. The hive mind really will be the hive mind! Coming soon to a crevice near you.

OPS: Los niños de las Américas expuestos a la publicidad invasiva de alimentos que los envenenan


OPS: Los niños de las Américas expuestos a la publicidad invasiva de alimentos que los envenenan

30/05/12 Por Frei Betto
 
“Los niños de todas las regiones de las Américas están expuestos a la publicidad invasiva e implacable de alimentos de bajo o de ningún valor nutricional, ricos en grasa, azúcar o sal”, constata una investigación de la Organización Panamericana de la Salud (2012).
Basta con mirar a nuestro alrededor para verificar que nuestros niños (menores de 16 años) presentan una elevada tasa de obesidad y dolencias crónicas relacionadas con la nutrición, como la diabetes y problemas cardiovasculares.
Uno de los factores que más influyen en los malos hábitos alimenticios en esta franja etaria es la publicidad de productos de bajo valor nutritivo, tales como cereales para el desayuno ya azucarados, dulces, helados, sodas y otros productos salados, así como comida basura… que “llenan” la barriga y dan la sensación de saciedad, pero que no suplen las necesidades nutricionales básicas.
Una resolución de la Organización Mundial de la Salud, de mayo del 2010, instó a los gobiernos a esforzarse por restringir la promoción y la publicidad de alimentos para niños.
El mayor vehículo de promoción de alimentos nocivos es la televisión. Expuestos excesivamente a ella, los niños tienden a querer consumir las marcas que anuncian en ella. En general la propaganda crea vínculos emocionales entre el producto y el consumidor, e incluye regalos, concursos y competiciones.
Con el pretexto de actividades filantrópicas en las escuelas, las empresas de alimentos no saludables aumentan su poder de domesticación. Investigaciones brasileñas indican que estar ante la tele más de dos horas diarias influye en el aumento del índice de masa corporal en los niños. Y un informe de una agencia de encuestas de mercado señala que en el Brasil, en Argentina y en México el 75% de las madres con hijos de 3 a 9 años opinan que la publicidad influye en las peticiones de los niños en la compra de alimentos (en el Brasil hasta un 83%).
En el Reino Unido está prohibida en la televisión la propaganda de alimentos no saludables. Irlanda limita la presencia de celebridades en dicho tipo de anuncios y exige el uso de notas explicativas. España desarrolló un código autorregulatorio y restringe la utilización de celebridades y la distribución de productos en el mercado.
Según un informe del Ministerio de Salud (2008), durante un año, en el Brasil, más de cuatro mil comerciales de alimentos fueron pasados en televisión y en revistas, de los cuales el 72% se referían a alimentos no saludables.
En el Brasil la reglamentación vigente obliga a colocar advertencias en los comerciales de alimentos, aunque Abia, el principal consorcio industrial de alimentación del país, se rehúse a cumplirla. Esa empresa obtuvo un laudo garantizando la no aplicación de las nuevas reglas, por lo que la decisión final depende ahora de la Justicia.
Es necesario, pues, que las familias y las escuelas dediquen esfuerzos a la educación nutricional de los niños. Por ejemplo exhibiendo anuncios comerciales en las aulas y debatiendo sobre ellos. De esa forma se crearía un distanciamiento crítico ante el producto y un mayor discernimiento por parte de los consumidores.
En São Paulo algunos alumnos proyectaron en la clase anuncios publicitarios grabados en sus casas. Después de debatir sobre ellos decidieron adquirir una determinada marca de yogur. Una vez analizado su contenido con análisis clínico se constató que no correspondía con las indicaciones expuestas en el envase. De ese modo los alumnos aprendieron lo que significa una propaganda engañosa.
La Organización Panamericana de la Salud recomienda que sean anunciados sin restricción los alimentos naturales, los que no llevan edulcorantes, azúcar, sal o grasa, tales como: frutas, vegetales, granos integrales, lácteos sin grasa o con bajo contenido, pescado, carnes, huevos, frutos secos, semillas… Y en cuanto a bebidas, el agua potable.
Aquí está el dilema: mientras que las familias y las escuelas quieren formar ciudadanos, la publicidad se empeña en la ampliación del consumismo. Hasta el punto de que en el Brasil se admite la presencia de celebridades, como atletas, en la propaganda de alimentos no saludables y obviamente nocivos, como las bebidas alcohólicas.
Es preocupante constatar que en nuestro país el alcoholismo se inicia hacia los 12 años y aumenta el consumo de vodka en la franja etaria inferior a los 16 años. La fiscalización en bares y restaurantes es precaria, y las panaderías y supermercados venden, casi sin restricción, bebidas alcohólicas a los menores de edad.
Entonces ¿qué se va a esperar de una familia o escuela que ofrece en la mesa y en la cantina los mismos productos nocivos que vende el tendero de la esquina?
Ésa es la crónica de las graves enfermedades anunciadas. www.ecoportal.net
__._,_.___

Telemedicina. Alerta


Interconsultas médicas a EE.UU. en tiempo real
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Hipotermia, sepsis y mortalidad en ancianos


La hipotermia predice mortalidad en los ancianos graves con sepsis
Hypothermia predicts mortality in critically ill elderly patients with sepsis.
Tiruvoipati R, Ong K, Gangopadhyay H, Arora S, Carney I, Botha J.
Department of Intensive Care medicine, Frankston Hospital, Frankston, Victoria, 3199, Australia. travindranath@hotmail.com
BMC Geriatr. 2010 Sep 27;10:70.
Abstract
BACKGROUND: Advanced age is one of the factors that increase mortality in intensive care. Sepsis and multi-organ failure are likely to further increase mortality in elderly patients.We compared the characteristics and outcomes of septic elderly patients (> 65 years) with younger patients (≤ 65 years) and identified factors during the first 24 hours of presentation that could predict mortality in elderly patients. METHODS: This study was conducted in a Level III intensive care unit with a case mix of medical and surgical patients excluding cardiac and neurosurgical patients.We performed a retrospective review of all septic patients admitted to our ICU between July 2004 and May 2007. In addition to demographics and co-morbidities, physiological and laboratory variables were analysed to identify early predictors of mortality in elderly patients with sepsis. RESULTS: Of 175 patients admitted with sepsis, 108 were older than 65 years. Elderly patients differed from younger patients with regard to sex, temperature (37.2°C VS 37.8°C p < 0.01), heart rate, systolic blood pressure, pH, HCO3, potassium, urea, creatinine, APACHE III and SAPS II. The ICU and hospital mortality was significantly higher in elderly patients (10.6% Vs 23.14% (p = 0.04) and 19.4 Vs 35.1 (p = 0.02) respectively). Elderly patients who died in hospital had a significant difference in pH, HCO3, mean blood pressure, potassium, albumin, organs failed, lactate, APACHE III and SAPS II compared to the elderly patients who survived while the mean age and co-morbidities were comparable. Logistic regression analysis identified temperature (OR [per degree centigrade decrease] 0.51; 95% CI 0.306- 0.854; p = 0.010) and SAPS II (OR [per point increase]: 1.12; 95% CI 1.016-1.235; p = 0.02) during the first 24 hours of admission to independently predict increased hospital mortality in elderly patients. CONCLUSIONS: The mortality in elderly patients with sepsis is higher than the younger patients. Temperature (hypothermia) and SAPS II scores during the first 24 hours of presentation independently predict hospital mortality.
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2955035/pdf/1471-2318-10-70.pdf 
Atentamente
Anestesiología y Medicina del Dolor

Urología


Avances en uro-oncología «Oncoforum»: lo mejor de 2011

F. Gómez-Veiga, A. Alcaraz-Asensio, J. Burgos-Revilla y J. Cózar-Olmo
10.1016/j.acuro.2012.02.001
http:  www.elsevier.es sites default files elsevier eop S         %    %         .pdfDescargar PDF.
 

Cáncer de próstata: biomarcadores prometedores relacionados con la enfermedad agresiva

M.N. Ribeiro da Silva, M. Tobias-Machado, A.C. Lima-Pompeo, L.O. Reis y M.A. da Silva Pinhal
10.1016/j.acuro.2011.11.017
http:  www.elsevier.es sites default files elsevier eop S         %    %         .pdfDescargar PDF
 

Experiencia de traumatismo renal abierto en un Servicio de Urología

C. Bettancourt, O. Storme, D. Lira y J.P. Barroso
10.1016/j.acuro.2011.11.014
http:  www.elsevier.es sites default files elsevier eop S         %    %         .pdfDescargar PDF. 

Tratamiento del cáncer de vejiga con invasión muscular y metastásico: actualización de la Guía Clínica de la EAU

A. Stenzl, N.C. Cowan, M. De Santis, M.A. Kuczyk, A.S. Merseburger, M.J. Ribal, A. Sherif y J.A. Witjes
10.1016/j.acuro.2011.11.001
http:  www.elsevier.es sites default files elsevier eop S         %    %         .pdfDescargar PDF.
 

Guía clínica del carcinoma urotelial de vejiga no músculo-invasivo de la Asociación Europea de Urología. Actualización de 2011

M. Babjuk, W. Oosterlinck, R. Sylvester, E. Kaasinen, A. Böhle, J. Palou-Redorta y M. Rouprêt
10.1016/j.acuro.2011.12.001
http:  www.elsevier.es sites default files elsevier eop S         %    %         .pdfDescargar PDF. 

Puesta al día en el diagnóstico y tratamiento de la vulvodinia

F. Itza, D. Zarza, F. Gómez-Sancha, J. Salinas y E. Bautrant
10.1016/j.acuro.2011.11.004
http:  www.elsevier.es sites default files elsevier eop S         %    %         .pdfDescargar PDF. 

Infección urinaria en pacientes con vejiga neurógena: patrones de resistencias de los uropatógenos más frecuentes

G. Romero-Cullerés, I. Planells-Romeo, P. Martinez de Salazar-Muñoz y J. Conejero-Sugrañes
10.1016/j.acuro.2011.10.002
http:  www.elsevier.es sites default files elsevier eop S         %    %         .pdfDescargar PDF.
 
Atte.
Dr.Máximo Cuadros Chávez

Bibliotecas


Google enfrentaría demanda colectiva por biblioteca digital
El Universal (Venezuela)
Un juez federal otorgó ayer una certificación de clase a los escritores que se oponen a los planes de Google Inc. de crear la mayor biblioteca digital del mundo, pues afirmó que sería mejor tener una sola demanda colectiva que cientos de casos ...
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Bibliotecas: surtidor del saber
Príncipe
Este 1ro de junio señala el aniversario 49 de la Biblioteca Provincial camagüeyana “Julio Antonio Mella”. Una jornada se encarga de tributar a esa efeméride ya la que el día 7 reconoce el desempeño de los cubanos dedicados a tan hermosa labor.
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Príncipe
Biblioteca municipal 'Poetas Andaluces'. · Información
Andalucía Información
Desde este mismo sábado día 2 de junio y hasta el próximo sábado día 7 de julio, la bibliotecamunicipal 'Poetas Andaluces' ampliará su horario de apertura, con el fin de dar respuesta a los numerosos jóvenes, usuarios de esta biblioteca...
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Bibliotecas ofrecen opciones para aprovechar el tiempo libre
ElTiempo.com
Las bibliotecas ofrecen programas diferentes, que van más allá de investigar o desarrollar una tarea; los jardines infantiles y las juntas comunales también preparan sus propuestas innovadoras; y las cajas de compensación, así como los centros ...
Ver todos los artículos sobre este tema »
De las gambetas y los goles, a los libros y las bibliotecas
Clarín.com
Es escritor y encara un proyecto solidario para armar bibliotecas en escuelas y barrios carenciados. EL ESCRITOR. Adrián Bianchi en la firma de ejemplares de su obra, "Una nueva oportunidad", en la última Feria del Libro EL FUTBOLISTA.
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Clarín.com
La subsecretaria de Defensa presenta la Biblioteca Virtual de Defensa
Atenea Digital
La subsecretaria de Defensa, Irene Domínguez-Alcahud ha presentado la Biblioteca Virtual de Defensa, acompañada por el secretario general técnico, David Javier Santos y por la subdirectora general de Publicaciones y Patrimonio Cultural, ...
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Las bibliotecas de la UPCT amplían sus horarios
La Verdad (Murcia)
El Servicio de Documentación de la Universidad Politécnica de Cartagena ampliará el horario de lasbibliotecas desde mañana hasta el viernes 13 de julio para facilitar el estudio de cara a la convocatoria de exámenes de junio.
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Aprender será toda una diversión en las bibliotecas colombianas
ElTiempo.com
Y como el propósito es aprovechar al máximo el tiempo libre, nada mejor para esos días que recorrer las bibliotecas que, ahora organizadas en redes en varias ciudades, preparan interesantes actividades para todas las edades. En Bogotá, por ejemplo, ...
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Mozaga inaugura su biblioteca municipal, que cuenta con una ...
La Voz de Lanzarote
Mozaga acaba de inaugurar su biblioteca, ubicada en el centro sociocultural de la localidad, que cuenta con una dotación inicial de 600 volúmenes. La concejal de Cultura del Ayuntamiento de Teguise, Olivia Duque, ha señalado que ésta es la línea ...
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La Reina inaugura en Yecla (Murcia) inaugura el Museo Arqueológico ...
Lainformacion.com
En el año 1983 cuando el Ayuntamiento de Yecla adquirió este inmueble y lo rehabilitó como Casa Municipal de Cultura, albergando no solo el Museo Arqueológico Municipal sino también la BibliotecaPública Municipal, el Archivo Histórico Municipal y la ...
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Cultura plantea reciclar a los funcionarios "sobrantes" en sus - RecBib
según Julian_Marquina
El Ayuntamiento de Sevilla no acaba de poner a funcionar al cien por cien su red de 14 bibliotecasmunicipales. Tras la inauguración durante el pasado mandato de los centros Felipe González, junto al río, en el Paseo Juan_Carlos I, y la ...
RecBib - Recursos Bibliotecarios

 
Noticias | Noticias locales | Verano en las Bibliotecas! | El Paso ...
Existen muchas actividades programadas por las bibliotecas publicas durante el verano, en el nor-oeste, existe una biblioteca muy particular porque es la ...
www.kint.com/noticia/2012/.../376068-verano-bibliotecas.htm...

RecuerdaMed el pastillero virtual


Posted: 02 Jun 2012 12:00 AM PDT
logotipo RecuerdaMed
RecuerdaMed es una aplicación del Observatorio para la Seguridad del Paciente (Junta de Andalucía) que cumple una función de pastillero digital para ayudar a pacientes y cuidadores el cumplimiento de la medicación garantizando la seguridad. Un sistema muy útil, sobre todo en pacientes polimedicados, crónicos o dependientes
Permite crear diferentes perfiles para añadir tantos pacientes como se desee (uno mismo, familiares, personas a su cuidado...) y detallar la medicación de cada uno. Los medicamentos se buscan en una base de datos oficial con más de 40.000 productos e incluye la posibilidad de añadir fotografías tanto del envase como de las unidades (cápsulas, comprimidos, sobres...). Tiene la opción de activar alarmas para recordarnos la toma y en un futuro se prevé añadir un botón para confirmar que efectivamente se ha tomado la dosis.
Cuando incorporamos un nuevo medicamento tendremos que especificar dosis y forma de administración, pudiendo añadir comentarios o una explicación de para qué es cada medicamento. Se echa de menos para este proceso una interfaz web ya que escribir muchos medicamentos a través del smartphone puede ser tedioso, para los usuarios de tablet seguramente es más amigable.
Una interesante utilidad que conviene tener a mano para sustituir la tradicional y obsoleta hoja de medicación que acaba llenándose de tachones, anotaciones y correcciones con el paso de los meses. Totalmente recomendable aunque personalmente no he conseguido añadir imágenes porque se me cerraba la aplicación y, como ya he dicho, me hubiese gustado poder añadir o modificar medicamentos vía web ya que hace más cómodo el proceso
Disponible para iOS (iPhone, iPad, iPod Touch) y AndroidCalificación Imprescindible! de Somos Medicina 5/5 píldoras
Gratuita

Telemedicina. Alerta.


La telemedicina, una nueva forma de atender a enfermos de cáncer
Opinión Bolivia
Infobae América consultó a dos de los responsables de llevar el método a la Argentina Los enfermos de cáncer podrán, a partir de la próxima semana, acceder a un tipo de tratamiento especial gracias a la llegada a la región de la telemedicina de la mano ...
Ver todos los artículos sobre este tema »
Crean una plataforma de telemedicina pionera en España para ...
Europa Press
... de la estrategia a un modelo de atención', organizado por Badalona Serveis Assistencials (BSA) con la colaboración de Novartis, ha sido el escenario hoy de la presentación de los primeros resultados del programa de telemedicina ITHACA (Innovando en ...
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Europa Press
III Jornadas de I+D+I de las TIC y la Salud: Encuentros franco ...
ecodiario
H2AD: como plataforma de telemedicina, es una solución innovadora basada en una arquitectura abierta, dirigida tanto a las organizaciones de salud, como a los profesionales sanitarios, pacientes y colectividades territoriales.
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Crean una plataforma de telemedicina pionera en ... - Dailymotion
En el marco de la Jornada 'La cronicidad, de la estrategia a un modelo de atención ...
www.dailymotion.com/.../xr91ub_crean-una-plataforma-de-tel...
Los colegios pueden recurrir a la telemedicina pediátrica para ...
MediBaby es un servicio de telemedicina escolar puesto en marcha por Hospitales Nisa que permite al pediatra hacer una valoración por video conferencia ...
www.padresonones.es/.../los-colegios-pueden-recurrir-a-la-tele...
La telemedicina, una nueva forma de atender a enfermos de cáncer
Los enfermos de cáncer podrán, a partir de la próxima semana, acceder a un tipo de tratamiento especial gracias a la llegada a la región de la telemedicina de ...
america.infobae.com/.../51537-La-telemedicina-una-nueva-for...
Agenda de charlas y sesiones de telemedicina - Salud Infantil v3.0
CALENDARIO DE CITAS DE TELEMEDICINA HORARIO DE CHARLAS EMITIDAS POR PROFESIONALES SANITARIOS Telemedicina: incluye todas las ...
https://sites.google.com/site/saludinfantilv30/contact-me